Automotive Website Builder who understands the terminology and challenges of our community

The power of high-quality product photography images is often overlooked. When your products are photographed at the proper angles and are lit to highlight form and function, it can dramatically increase sales. The next time you are shopping on an eCommerce site for any type of product, take a minute to study the imagery. Does the image show the texture of the product? Does it show you how to use the product? Do you see multiple angles of the product to give you details of the quality of manufacturing? If it is a product that mounts to another surface, does it show you how it mounts to that surface? Is there a detailed image of the welds, or stitching? As a consumer, are these not important details you would like to see before purchasing that product? These are just a few of the items that the team at Moranton Media thinks about as we photograph your products. We take the time to light your products, so the texture, form, and quality are recognizable. We make sure to give your customers the images they need so they can make an informed decision and there is no question in their mind about purchasing.

Our photography studio is based in Columbus, MT, just outside of Billings, MT. Products can be shipped to our location, and if a return shipping label is provided, the products will be returned after they have been photographed. We also welcome art directors to come to our location and be onsite while we photograph your products.

This will not only help us with your vision of what you want to see in the photographs but is a great opportunity to turn your business trip into a mini-vacation. Columbus is a great rafting town, Red Lodge is not far which has skiing, hiking, camping and more. If you are an off-roader we have some great basic trail system and we would be happy to take you on a tour.

eCommerce and catalog photography are produced in our studio for full light control. Our prices include stripping out the background and light photoshopping to provide you with images ready to be published online or sent to the printer. Our prices vary depending on the size, weight, and finish of the product. Simple products like a shock tab can be as low as $15, large chrome bumpers can be upwards of $200 per image of the product. To get a free quote please call Joel Moranton at ‪(406) 298-5272‬ or email him at joel@moranton.com.‬‬

Moranton Media has the experience and knowledge to photograph any product, from the most reflective chrome, sparkling diamonds, flowing beer, to simple product packaging, raw metal pieces, and bolts. A member of our team will first spend the time with you and the engineer, to understand how and why it was designed. We make sure we highlight any and all details that make your products special or unique, showing the customer every angle, detail, and feature to promote desire and entice them to make the purchase.

If you are not physically near our studio that is ok, we are sure you have a good shipping department. Simply ship us your products with a return label and when we are done with your products, we will send them back. We are also fully mobile, only requiring a 15’x15′ area inside, near power. We can bring our equipment to your location and photograph your entire warehouse. We charge 25¢ per mile to bring our mobile studio to your warehouse, from Billings, MT, or from where we are currently on location. Our staff is often spotted around North America photographing off-road events; allowing us to schedule your visit around our travels which can reduce your cost.

The team members of Moranton Media have been trained under top product photographers and spent years perfecting skills in the studio to be able to produce high-quality images. There is a bit more to it than watching a few YouTube videos and throwing up a soft box. But, if you have chosen to set up a small product studio in your warehouse Moranton Media can improve on what you have already started, you will now be able to produce professional images you can use to grow your business. Moranton Media will come to your location and show you how to best use the equipment you have. We will also suggest equipment that will improve your end results. Our team can show you camera settings, light photoshopping, the best way to save images for Web sites, and answer any questions you may have.

If you have not set up your studio yet, but are thinking about building one, Moranton Media can design a studio for you. We will give you a purchase list within your budget, help you set it up at your location, and show you how to best photograph your products in your new studio.

If you ever have any questions about your product studio, Moranton Media is happy to help. Just give us a call or send us an email.

We have found that many small businesses have already set up their own corner of the shop as a photography studio. This a great way to save money and streamline the eCommerce flow. With that, we have also found that some owners are not getting the quality that they want and would like some tips on how to improve on what they are doing. This is where Moranton Media consulting can help. We would be happy to come out to your shop and provide some tips to improve your quality.

It is important to have a visual identity that markets your brand and products in a distinctly professional and high-quality approach. The images used in marketing materials and on websites can make or break the first impressions made on a new customer. It is possible to have the coolest product in the world, but if your visual identity is not clean and professional then you will be swimming up a river. Here at Moranton Media, we focus on helping you make a long-lasting impression on your customers and building a visual identity that will follow seamlessly through every marketing platform. We specialize in producing the highest quality photography, videography, graphic designs, and websites to allow your customers to see every detail of the product they are researching.

When designing a logo, there is more to it than making it look “cool.” If you plan to laser or plasma cut your logo into steel, there are elements which need to be taken into consideration which graphic designers outside the off-road community might not think about, but Moranton Media does. There are other things we make sure to consider as well, like how easily will the logo reproduce when screen printing or during embroidery. Your logo is not just going to be put on your website and business cards. We understand that the logo we design or update for your business will be reproduced on many different types of media and needs to reproduce perfectly on each. A well-designed logo can save your business money when it comes time to have stickers, t-shirts, or virtually anything else made up.

A business card is how customers and business contacts will remember you after your first meeting. We recommend a clear logo and personal branding, with important contact information – professional, and following with your visual identity. Catalogs, flyers, promo cards, web banners, t-shirts, you name it the team at Moranton Media can create it.

Are you looking for a branding audit? Our team will go through your business and help update your branding to be constant throughout your customers’ experience. From your website and promo pieces to your packaging and order confirmation emails. We can make sure your business is putting its most professional foot forward with your personal style and branding.

Moranton Media specializes in marketing and building visual identities, for the off-road, power sports, and outdoor markets. All our team members are enthusiasts in these markets allowing us to understand their unique terminology and challenges. We will target your marketing material to resonate with the men and women who love to explore the outdoors with the combustion engine. We know all the ins and outs of this industry from being on all sides of it for many years. Starting, like all of us, as consumers, we know where and how customers are researching their next purchase. Then we moved into media content, and publishing for these enthusiasts. This gave us the ability to know exactly how to produce and distribute press releases to maximize exposure. All our team members are still active content generators for many of the most popular media outlets. Staying current in all aspects of the industry’s new products, events, and the hottest social media outlets is important to all our team members. This helps us to best serve our clients and is our true passion. With our knowledge of products on the market and needs of the consumer, we can also assist manufacturers in product development and market research.

Marketing Services – Just to list a few
Press Release Writing and Distribution
Social Media Optimization
Social Media Content and Ads
Google AdWords
Event Booth Creation
Promotional Items
Product Photography
Off-Road Photography
Studio Set Up Consulting
Product Videos
Raw Footage Editing
Video Graphics
Drone Videography
Business Cards
Flyers
Catalogs
Logos
Packaging
eCommerce
Search Engine Optimization
WordPress
Mobile Responsive
Get Social

Press releases can be one of the most valuable tools in your marketing strategy. Moranton Media has been on both sides of the fence when it comes to press releases. Our team at Moranton Media can help you write, produce, and distribute press releases. Writing clean, direct, and informative press releases that portray your message without being overly lengthily can be a challenge.

For the off-road community, Moranton Media has a contact list of over 100 media outlets in the off-road and motorsports industry. We understand how to get your press releases in front of the right people and published in the top media streams available.

Moranton Media can also help you build a targeted emailed newsletter to send to your business’s growing list of customers. This can generate sales by letting customers know about a sale, new products, or an event you might be attending.

We all know that social media can be one of the best ways to get your business in front of customers. It can also be the biggest headache in your day-to-day business. Our team at Moranton Media can help your business set up, link, and steam line social media. We are constantly watching trends to stay on top of the social media sites.

Social media management is a full-time job in and of itself. You can spend all day, every day, just producing content, replying to comments, and building your pages. There are currently six major social media outlets where our team focusses: Facebook, Instagram, Twitter, Pinterest, Google+, and Tumblr. We use a social media manager to help us schedule and manage posts.

If you are thinking to yourself that we missed YouTube, please see our video production page. Our team of photographers and videographers will help with your social media in many ways, depending on your goals and budget.

The biggest challenge of social media is simply getting enough content to publish something interesting once a day, or even once a week, depending on your goals. This is one of the great parts about having a media team made of enthusiasts. Our team is often out doing what we love and taking lots of pictures that can be used for social media sharing. Many times, we find that small businesses do not have a problem with content, they have a problem with photographing it and sharing it. It is highly likely that you have interesting images all round you in your everyday business, but you just need a little assistance in learning how to post them. Our team at Moranton Media will help you come up with a strategy and we can even help you execute it.

There are still the original social media websites that are still alive and kicking: the enthusiast forums. Being active on the right forums for your business can be key to building loyal customers. We recommend regularly posting tips and tricks, paying to post about new products, and/or monitoring any mention of your business. This, of course is extremely time consuming, and that is where our team at Moranton Media can help.

Two schools of thought

Many social media managers today will tell you that each social network needs to have unique posts tailored to that network. For example, pinning an image from your website to Pinterest will result in more direct traffic flow to your site. Google+ and Tumblr should read more as blog posts, and then, of course, Twitter has their character limits. While this is the best way to gain the most followers, likes, and a great way to keep your followers engaged, it is, with no exaggeration, a full-time position. If you have the budget for it, do it, but while social media is necessary it does not always convert into sales.

At Moranton Media, we use more of the shotgun blast strategy. We use a few free programs to allow us to post to all the social media outlets at one time with one click. However, this way does have its disadvantages and we will be the first to admit this is not the best strategy, but it has the major advantage of saving time and money. Most of us do not want to spend all day posting on social media just to please the content-hungry social media generation. The disadvantage to this shotgun style is that you may not get people to follow you on all platforms, so they only see your content once. This means you will likely only get each person to follow you on just one social media outlet, instead of multiple. So ok, that one person only follows you on Facebook and not on Facebook and Instagram, but they still saw that post on Facebook.

With either strategy, our team at Moranton Media will help you produce the content and manage your outlets to drive traffic to your website. We will go over each step with you, explain the different strategies, and discuss your goals for social media, so you can make an informed decision about how much time you want to spend, as well as the budget you have, to focus on social media.

Setting up Google Ad Words is easy enough but setting up the proper “Keywords” and “Negative Keywords” to make sure you do not waste time and money on untargeted clicks is a big task. Google is the largest online advertiser, selling ad space on websites in every area of interest — and you want to be on there. However, Facebook, and now Instagram, are also great ways to put your ads in front of interested customers. Using tools that are available through Facebook and your current email lists, our team will develop an ad campaign to maximize your click-through rate.

Google AdWords and Facebook ads can be very powerful tools if used correctly, or they can be a giant waste of money.

For Google it is all about keywords, understanding negative keywords and focusing on keywords that your customers are using. If you put all your money into a general keyword like “off-road,” you will be competing with every other off-road company. This is why you want to find the keywords that your customers are using to research what your product or company does. Once you find your keywords then you can build an ad around those keywords and pay less per click.

On Facebook, you need to build audiences that are filled with enthusiasm for your product and community. This is where your email lists are gold and getting Facebook Pixel installed on your website is very important. With those lists, we can build an audience that is interested in what you sell. The second half of that is sending the right message to the right audience to engage them and get them to click. The landing page is where your ad will send your next customer, and, of course, the idea is to then convert that click into a sale.

Setting up a vendor booth at the right events across the country is a perfect way to give your customers a hands-on look at your products. Most vendors simply bring a table and throw their products on top of it and hope for the best. However, our team at Moranton Media will take a more strategic look at your products, branding, available booth space, etc., and will help you take your vendor booth to a whole new level to draw in and entice potential customers, instead of leaving it to chance.

Moranton Media attends the best off-road community events across the country every year. We study which vendor booths draw the largest crowds and we also help many businesses run their booths. We can help your business design and build a vendor booth to grab and keep the attention of potential customers. Sometimes this is as simple as teaching your booth workers to be more proactive, or as complex as designing an interactive product display.

Whenever we learn of a new event in our community, we make sure we take the time to check it out. As we walk the shows, we study the crowds and other vendors. If you are looking for advice on the best shows to hit for your business we can help you come up with a game plan.

If you are looking for an extra hand at an event or need someone to run a booth at an event you cannot make yourself, let us know. Our team may be able to provide the manpower to run your booth.