In today’s eCommerce and digital realm, a professional website is without exception the most important aspect of your business presence. Your website may be your customers’ first contact with you or your business. It is where customers can learn about your products, and how they can order them. A poorly designed website can deter customers to shop elsewhere, resulting in you losing business.
Especially on the Web, people want to know that the people and company they are working with are professional, responsible, and reliable. Moranton Media will not only design a website that will impress your customers, but it will allow them to easily find what they are looking for and make the ordering process simple.
The main landing page is obviously the most important, followed closely by the shopping cart. When a customer lands on your page, they need to immediately see what your business is about. It needs to look professional, with your personal branding, present special deals, relevant news, and having easy search and ordering tools will provide sales.
If your business does eCommerce the products must be clearly categorized for customers to sort and find what they need quickly. The shopping cart must be simple to use, to make ordering is quick and easy.
We will also set up custom landing pages for Facebook and Google AdWords campaign, allowing you to have the best conversion rates possible. As we build your website, search engine optimization and being mobile friendly is always at the top of our priory list. We will make sure search engines can easily understand what your website is about and rate it high, so your website is on the first page of search results. As you may already know, mobile friendly sites are a must these days. Depending on your business, well over half of your website visits could be done from mobile devices.
Search Engine Optimization or SEO is a very important piece of marketing. It allows your customers to find your products when they need them. You want to format the content on your website so it is easy for search engines to find and know what your business is about. Our team will help by setting up a Google Analytic account to track site performance.
The question we get asked the most is how to get on the top of search results. There is no magic trick to this, and it does not happen overnight. SEO needs to be at the top of your mind as you add new pages or products to your website. Using the correct keywords and formatting your website correctly will slowly bring your site to the top of the search results. Setting up Google Analytics, building site maps, and linking social media accounts is another key way to bring your company to the top. Moranton Media can help you go through your website and social media to make sure that your company has everything set up properly to give you the best chance to get to the top of the search results.
One of the best SEO tools is to produce articles or blogs on your website. Moranton Media has been producing articles for magazines since 2008. We can help you write articles, blogs, and add photographs to publish on your website or submit to media outlets.
Blogs, social media posts, articles, installation instructions, and event coverage can all drive traffic to your website. In the content-hungry digital age we live in, producing new and unique content can be a full-time job. The team at Moranton Media attends the best events. We are out in the field-testing products and enjoying the outdoors, this allows us to help you produce the content needed to bring traffic to your website.
Producing quality and engaging articles about your products is a great way to bring extra traffic to your website – it is also great for search engine ratings. These can be installations, event coverage, product reviews, shop tours, sneak peeks, and so on. The hard part is producing the content while you are busy running your business. This is where Moranton Media comes to the rescue. We will write, photograph, and layout any content you might want for your website or other media outlets while you are doing what you do best – running your business.
Instruction manuals can be a tricky beast, trying to explain simple tasks in clear written form can take hours. Drawing up diagrams, laying it all out, and taking installation photographs is an area where Moranton Media excels.
Installation is another area that Moranton Media can help. We have often read instructions that we can tell were written by an engineer. While these instructions are technically right, it often makes them difficult to follow by the average person. Moranton Media can help produce instructions with visual diagrams, photos, and easy-to-follow written instructions, which will help your technical support hotline have less calls.